WE ARE ATEK - Excellence is in the Details!!

Aaron Cusack, Founder of ATEK Coaching and ATEK Grip Socks

ATEK, started as a football coaching programme in Southwest England by Aaron Cusack, a passionate coach dedicated to enhancing the performance of all players who work with him. At its core, ATEK embodies a commitment to excellence and trust prioritizing quality and integrity in every aspect of its delivery. To ensure this remains a cornerstone, Aaron dedicates endless time to working with the players on the grass, which comes at cost. Being on his feet day-in-day out takes its toll on his body, most notably his feet. Persistent blisters and discomfort was making it difficult for Aaron to offer a high quality programme.

So, this sparked curiosity to question what could be done to limit this issue? Driven by his passion for the game and his commitment to his players, Aaron was determined to find a solution to revolutionise his experience on the coaching field, and so after extensive research of products aimed at maximising comfort and minimising blisters, he envisioned his own grip-enhanced sock. Following collaboration with a team of designers and engineers, they meticulously crafted prototypes with innovative grip patterns and after numerous trials and feedback from players, the ATEK Grip socks were born – a fusion of innovation and practicality, offering unparalleled traction, support and protection for not only himself, but the players he works with too. Fast forward 12 months and ATEK grip socks are now being worn by thousands of athletes all over the world.

As a result, ATEK Grips have become more than just a solution to a problem; they've become a symbol of unwavering quality and trust for athletes worldwide. A mission we will continue to enhance........